The line between hip hop and hustling has been blurry for years, the drug game affording countless rappers not only vivid stories, but the money to finance studio time and equipment – and yet it wasn’t until the advent of trap music that the line seemed to vanish all together. Taking its name from the place where deals are made, trap music is a distinctly Southern subgenre with its own unique style and sound.
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Hauntingly atmospheric, its signature deep 808 kick drums, rapid hi-hats, symphonic instruments, and distorted vocals create a druggish, ruggish vibe which has made trap an industry powerhouse over the past decade. Although it has influenced other genres of music as well as the culture at large, with everything from trap yoga to trap brunch appealing to the “bad and boujee” crowd, trap itself remains a deeply hermetic realm closed to outsiders.
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“What we were making wasn’t radio-ready and definitely not destined for the charts,” Gucci Mane wrote in hisautobiography. “When I think about the trap I think about something raw. Something that hasn’t been diluted. Something with no polish on it. Music that sounds as grimy as the world that it came out of.”
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