Timberland Celebrates Opening of 474 Broadway Store
with Nature of a City Photography Exhibit Curated by powerHouse Books
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New England Bootmaker and Brooklyn Publisher Partner to
Capture the Style and Spirit of the City
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March 16, 2009, Stratham, NH – The Timberland Company today announced an original photography exhibit curated by Brooklyn publisher powerHouse Books, in celebration of the opening of its new 474 Broadway store, in the history-rich SoHo district. The collection of photographs, which will debut on March 27, reflects the style, spirit and authenticity shared by Timberland and New York City’s five thriving boroughs.
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The exhibit, entitled Nature of a City, features images from the powerHouse archives that capture the energy and vitality of a city that – like Timberland – is constantly evolving, creating and defying trends. For the exhibit, powerHouse and Timberland selected photos from New York-based photographers Janette Beckman, Vivian Cherry, Martha Cooper, Arlene Gottfried, Lisa Kahane, Maripol, Ricky Powell and Jamel Shabazz.
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“Timberland is a brand deeply rooted in the Northeast, and we want to pay tribute to the communities and consumers who have always supported the brand,” said Theresa Palermo, Senior Director of Marketing for Timberland North America. “The Nature of a City exhibit helps us tell our brand story, honoring our East Coast roots, while engaging consumers in a unique retail experience.”
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“The photography in this exhibition tells the story of New York’s past, present and future,” said Sara Rosen, Senior Vice President of Marketing and Publicity at powerHouse Books. “powerHouse and Timberland share a unique viewpoint on modern style and design, and we are pleased to see our artists’ photos on display in this authentic New York space.”
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Black and white and color photographs will be displayed throughout the store, and an extended collection of more than two dozen digital images will be projected on the rear wall to take visitors on a dynamic journey through New York’s five boroughs. The complete exhibition will be on display from March 27 to April 29, 2009.
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The new store and photography exhibit complement Timberland’s global consumer access strategy and robust presence in the New York area, while immersing city dwellers and visitors alike in the brand’s outdoor heritage, quality craftsmanship, modern design and industry-leading approach to sustainability.
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Timberland’s 474 Broadway store opened its doors on February 13, 2009. Build-out for the 2,000 square foot retail space employed green building practices and materials to reduce the store’s environmental footprint, including the use of materials salvaged or reclaimed from previous occupants. In addition to seasonal assortments of Timberland® footwear, apparel and accessories, the store will periodically feature exclusive and limited collections for both men and women.
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About Timberland:
Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, SmartWool®, Timberland Boot Company™, Howies® and IPATH® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, Africa and the Middle East. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good” — forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.
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Miss Rosen’s Contribution:
Exhibition Curator, Video Art Direction, Installation, Brand Partnership, and Event Planning.
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Photographs ©Jianai Jenny Chen