Photo: One of the three Northern White Rhinos translocated to Ol Pejeta Conservancy now living in a semi-wild state. Keepers and armed security watch over the rhinos 24hrs a day. Courtesy of Ol Pejeta Conservancy.

Sudan, the last male northern white rhino on earth, has joined Tinder at the age of 43. The Ol Pejeta Conservancy in Kenya, where he currently lives with the remaining two female northern white rhinos, Najin and Fatu, has partnered with the dating app in a new campaign to raise money and awareness of the plight of “The Most Eligible Bachelor in the World.”

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The goal of the campaign is to raise $9 million to protect the northern white rhino from extinction. The funds will be invested in Assisted Reproductive Technologies by a consortium of institutions working to craft in vitro fertilization that can help stave off the disappearance of this majestic creature.

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Tinder, which has users in 190 countries and in 40 languages, has created a profile for Sudan. Users who swipe right will be directed to a campaign page that is working to raise the needed $9M.

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