BOY Poster designed by Peter Christopherson 1978
In 1976, Stephane Raynor opened BOY on King’s Road, and it quickly became the Mecca for the punk scene that was taking London by storm. The store created a cohesive brand identity long before anyone was thinking on those terms, drawing its name from provocative tabloid headlines like “Boy Stabs PC” and “Boy Electrocuted at 30,000 Volts,” which had been clipped and hung as décor.
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“The ‘70s were awesome. I didn’t know what the fuck I was doing, but the world knew I’d arrived,” recalls Raynor. “Imagine a wasteland of a city like London where we could do whatever we wanted. There was no capitalism and that was fine for a small bunch of renegades like us.”
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“I was an art anarchist. I didn’t believe in much. I wanted to create and destroy at the same time. I was living in a bubble, taking everything in around me but not knowing if I would succeed or crash and burn —and for some reason, it didn’t matter. I had no fear of consequences.”
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Punks at the Roxy, London, 1977 Photo by Derek Ridgers