On June 16, 1966, Stokely Carmichael stood before a crowd of 3,000 in a park in Greenwood, Mississippi, who had gathered to march in place of James Meredith, who had been wounded during his solitary “Walk Against Fear” in an effort to integrate the University of Mississippi.

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Carmichael, who had been arrested after setting up camp, took to the stage with fire in his gut. “We’ve been saying ‘Freedom’ for six years,” the newly appointed chairman of the SNCC announced, “What we are going to start saying now is ‘Black Power!’”

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With those words, Carmichael did more than change the paradigm for Civil Rights, he transformed the language of race itself. Up until that time, Americans had been using the word “Negro,” taken from the Spanish slave trade. It’s linguistic resemblance to the “N” word was all-too evident; the Spanish word for “Black” that was commonly used had been corrupted by English speakers and infested with pathological hatred, fear, and rage.

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Carmichael embraced the word “Black” while simultaneously making the case that “Negro” was the oppressor’s term of diminution and disrespect. Malcolm X, who had had been killed a year earlier, was also a proponent for the word “Black.” By the decade’s end, Ebony was using it exclusively, helping to guide the group towards a self-chosen identity that the rest of the nation came to use.

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Why does this matter? Because we think in words; the very terms we use to describe the world, and the connotations they hold, inform our beliefs and perceptions, whether we realize it or not. “Black Power” began in the very naming of the act. It was a means of transforming identity from one that was given to that which was claimed.

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Artwork: Betye Saar, Rainbow Mojo, 1972. Paul Michael diMeglio, New York.

Artwork: Emma Amos, Eva the Babysitter, 1973. Courtesy of the artist and Ryan Lee Gallery, NY.

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