© Rick McCloskey
© Rick McCloskey
After World War II came to a close, a new phenomenon crept across the United States. As many adolescents no longer had to drop out of school and get a job to support their family, the era of the teenager began. Born of a potent combination of combination of leisure time, disposable cash, angst, boredom and rebellion, teens soon discovered true freedom came from owning or borrowing a set of wheels.
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The car — perhaps the most potent symbol of American self-determination at the expense of the environment — became the vehicle to freedom of a sort: the ability to go cruising at night. From the late 1940s through well into the 1990s, cruising down the main streets, avenues, boulevards, and specially designated strips became the coolest thing a teen could do.
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Growing up in the San Fernando Valley of Southern California during the 1950s and ‘60s, American photographer Rick McCloskey spent his youth cruising Van Nuys Boulevard every Wednesday night. His family home, just one city block from “The Boulevard” was located a few blocks from the famed Bob’s Big Boy Restaurant, home of the All-American meal: burgers and milkshakes.
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© Rick McCloskey
© Rick McCloskey