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About the Book:
A two-toned, three-taloned CLAW paw has been sprawled in aerosol across walls around the world since the early 1990s. Whether lolling in the East Village or lazing in Los Angeles, lounging in Amsterdam or living it up in Milan, the instantly identifiable icon maintains a fun, fabulous, and feminine allure, despite the grit and grime that makes graffiti a man’s world. One of the first writers to use an icon as her throw up, CLAW is of the rarest breed: the female graff King.
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Not content to beat the boys at their own game, CLAW also designs her own clothing line, Claw Money, as well as a jewelry and accessory line, literally creating her own street style. Emblazoned on t-shirts, sweatshirts, purses, and panties, her emblematic icon gets love from everyone, be it graff legends or new jacks, riot grrls or fashionistas, or school kids and soccer moms. A magazine fashion editor, brand consultant, vintage clothing collector, and lady about town, Claw Money is New York City’s best kept secret.
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Bombshell: The Life and Crimes of Claw Money explodes all preconceived notions about the icon many have seen but few have known. From the deepest recesses of her shoeboxes comes this incredible compendium of photographs, designs, personal letters, and other ephemera collected throughout her life. Whether it’s shots of spots she bombed in the Bronx or Grandma Baba’s recipe for latkes, fashion shoots or candid snaps, Bombshell redefines the graffiti monograph, taking you beyond the icon and into the realm of Claw Money.
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About the Author:
Claw Money was born in Queens and raised in Long Island. After dropping out of the Fashion Institute of Technology, Claw began bombing with legendary writers and founded graff crew PMS. Claw has worked as a fashion stylist for Korn, Ice-T, Ice Cube, and Guns N’ Roses, and has styled for Nike, adidas, Sector Watches, and Guiness. She launched Claw Money, her signature clothing line, in Spring, 2002. Fashion editor of Swindle magazine, Claw is also co-branding with Ecko Red International, Kid Robot and Hasbro, and BPMW. Featured in the 2005 documentary Infamy, Claw has also been seen in Autograf: New York City’s Graffiti Writers by Peter Sutherland (powerHouse Books, 2004), Supreme Quality and Enamelized by Roger Gastman (Gingko Press, 2005 and 2004, respectively), as well as countless magazines around the world. She lives and works in New York City.
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A Word from Claw Money:
“Sara Rosen was absolutely amazing to work with. I have nothing but outstanding things to say about her and her unparalleled vision and work ethic. I would work with Sara again without question and recommend her highly to anyone and everyone that is lucky enough to have the opportunity to.”
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Miss Rosen’s Contribution:
Editorial Consultation, Text Editing, Production Management, Publicity, Advertising, and Event Planning.
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Boost Mobile U.S. Four-City Tour:
New York Launch: Book Signing at I Heart NY, After Party at Headquarters– April 12, 2007.
Miami Launch: Book Signing at Arrive, After Party at Set – April 26, 2007
Boston Launch: Book Signing at Bodega, After Party at The Enormous Room – 5/11/07
Los Angeles Launch: Book Signing at Turntable Lab, After Party at La Cita – May 24, 2007
Paris Launch: colette – April 2–28, 2007
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Coordinated international publicity campaign including coverage in
Complex, ELLE Canada, Flare, Gotham, High Snobiety, Hypebeast, Juxtapoz,
LA Confidential, lodown, Los Angeles Times, MTV, New York Times Book Review, Nylon, Paper, Refinery29,
SlamXHype, Stuff, Style.com, Time Out New York, Trace, Urb, Vibe, Village Voice, and Vogue Italia, among others.
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GRAFFITI | STREET STYLE | FASHION
HC, 10.25 x 10.25 inches, 156 pages, 83 four-color and b/w photos, 16 artworks
ISBN: 1-57687-337-4, $35.00
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Photographs ©Claw Money, ©Alessando Simonetti, ©Craig Wetherby
Cover courtesy of powerHouse Books