Artwork: San Francisco Night View, Bay Bridge and Battleship Searchlights and Lights of Oakland, Berkeley, Alameda in Distance, 1938

Artwork: San Francisco Night View, Bay Bridge and Battleship Searchlights and Lights of Oakland, Berkeley, Alameda in Distance, 1938

The “good old days.” Everyone’s talking about ‘em. They exist as a hazy, faded memory of glory and gold, of a time when everything was shiny and new. The sky’s the limit, possibility’s infinite—all your dreams can come true. It is nothing short of heaven on earth. To tell people it’s a fantasy is just a hard way to go; people pin their hopes to the illusions life bestows. And they fuel this illusion with artifacts from the past.

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Postcard America: Curt Teich and the Imaging of a Nation, 1931–1950 by Jeffrey L. Meikle (University of Texas Press) is the blueprint for the vision of the country at its greatest heights. Perhaps it was the fact that these images of grandeur were created during the height of the Great Depression and the early postwar years, that this these are the images held so near and dear to the country’s identity. It was do or die, survival was on the line, and every last bit counted.

It’s hard to imagine, but back then, the postcard was at the cutting edge of communication technology; at the same time, imagine getting beautiful cards with brief notes in the mail. What better way to say, “Thinking of you,” then to send an image to be shared? Curt Teich & Co. of Chicago understood this very need, establishing themselves as the originator of the linen postcard. Their designs featured vividly colorized landscapes and cityscapes taken across the nation, from sea to shining sea, even going so far as the Lava Fountains in Hawaii National Park. The result was a series of images that came to define America’s golden age.
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Artwork: A Breaker on Atlantic Ocean, 1933

Artwork: A Breaker on Atlantic Ocean, 1933

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