A model poses for photos at a test shoot with the Ivorian designer Barros Coulibaly in the Hôtel des Almadies during the Dakar Fashion Week, Senegal 2014. © Per-Anders Pettersson, courtesy of Kehrer Verlag.
In 1994, Swedish photographer Per-Anders Pettersson (b. 1967) came to South Africa to cover the historic elections that saw Nelson Mandela become President—and he never left. Based in Cape Town, Pettersson has honed his talents on documenting stories across the continent, covering the stories the West knows so well: civil war, famine, disease. But Pettersson’s work shows not only the horrors of life, but its beauties as well—for the story of Africa is as vast, as rich, and as complex as the land itself.
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With the new millennium, global industry has become a phenomenon, bringing the four corners of the earth together as one. In doing so, emerging markets are formed, stages where local talents can shine their light to the world. Since 2010, Pettersson has been privy to a nascent scene, an industry on the come up beyond your wildest dreams.
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