Gallerist, curator, and art dealer Nicola Vassell understands the revolutionary power of photography and the ways in which building strong communities can transform cultural paradigms. With the Family Shot, which introduces the Jordan Brand’s largest-ever female roster, Vassell teamed up with photographer Ming Smith and stylist Carlos Nazario to create a series of luminous black and white photographs of emerging WNBA superstars changing the global game.
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Rolling out digitally on 21 June before opening as a pop-up exhibition at Vassell’s New York gallery on 29 June, then continuing through July with new images appearing in various publications and on the Nike site, Family Shot illustrates the Jordan Brand’s dedication to woman athletes and Black creatives alike.
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“Having the opportunity to collaborate with Michael Jordan, the women of the WNBA, and Ming Smith is an affirmation of this moment,” says Vassell. “There was a mindful congregation of Black creative excellence, leadership, and ideas at the inception of this project. Here you have these women who in their grace, strength, power, and elegance have reached the top of a male-dominated field and have not gotten their due. Then, you have arguably the greatest athlete of all time saying they are more than worthy of attention and support. These are statements that need to be made, giving an example to the world of how things can be.”
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Read the Full Story at British journal of Photography
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