Dionne Warwick, Gary Keys and Sally Jones, 1966. © 2018 Milton Glaser.
Now 89, Milton Glaser is one of the foremost graphic designers in the United States, best known for his iconic series “I love NY”. Throughout his illustrious career, which includes solo exhibitions at the Museum of Modern Art and the Pompidou Centre among others, Glaser has elevated graphic design to an artform all its own.
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And yet, of course, it’s not an art at all. “Design is one activity, art is another, and they have different objectives,” he explains from his office in New York. “Design is purposeful and intends to accomplish a goal, which is premeditated and defined at the beginning [whereas] what art does is guide you towards avoiding premeditation. It illuminates what is real and what is not real.”
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Yet in the hands of a master, there is interplay between the commercial aims of design and the illuminative possibilities of art, and this can readily be seen in Glaser’s posters, of which he has made more than 450 since 1965. In celebration, Abrams will release Milton Glaser Posters on March 27, an incredible compendium of poster art at its best. Here Glaser shares insights into five of his favourite works.
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10th Montreux International Festival, 1976. © 2018 Milton Glaser.
Hugh Masekela, Gary Keys and Del Shields, 1972. © 2018 Milton Glaser.