USA. Los Angeles and vicinity. 2008-2015. From the project “ZZYZX”.

Photography is a calling and a need to communicate through images. It is a language all its own, one which benefits from a diverse array of applications in the world of art — be it museums and galleries, book publishing, commercial or editorial work.

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Upcoming photographers find themselves charged with the dual tasks of mastering the medium while also developing a sustainable business practice. Those fluent in the language of photography excel when they learn how to translate their vision across these platforms , very often by winning over an audience of one: those gatekeepers who can help the photographer build a mutually beneficial partnership.

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In early April, Magnum hosted an educational two-day professional practice workshop at Jersey City’s Mana Contemporary, in the United States, which featured presentations by leading figures in the field, who offered insights on their inspirations, stories about significant projects, and hard-won wisdom after collective decades working across the industry.

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Here we share five key insights from speakers Magnum nominee Gregory Halpern, Azu Nwagbogu the director of the Zeitz Museum of Contemporary Art Africa, photobook publisher Michael Mack – of Mack Books, TIME’s Paul Moakley, and MoMA’s Sarah Meister.

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Read the Full Story at Magnum Photos

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USA. Los Angeles and vicinity. 2008-2015. From the project “ZZYZX”.

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