powerHouse Books is best known for a diverse publishing program specializing in fine art, documentary, pop culture, fashion, and celebrity books. Founder and Publisher Daniel Power started powerHouse Books in 1995,andwas joined by Craig Cohen in 1996. Miss Rosen worked as Marketing Director from 2000-2009, coordinating publicity campaigns and planning events for over 275 titles, including 15 books under her own imprint.
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In 2006, powerHouse Books launched The powerHouse Arena, a laboratory for creative thought: exhibitions, installations, presentations, displays, viewings, performances, readings, and retail therapy—all drawing upon photography and popular culture as sources of inspiration. Located at 37 Main Street in the DUMBO section of Brooklyn, the 10,200–square foot marquis showroom and retail space is unlike any other in New York City. Miss Rosen coordinated publicity and promotional campaigns for over 50 exhibitions and events including VH1’s Hip Hop Honors Week 2006 and 2007; Nike’s RE-RUN launch, 2007; and Boost Mobile’s All Writes Reserved exhibit, 2007. Miss Rosen also curated three group shows at the Arena, in conjunction with the release of the first three issues of powerHouse Magazine.