Public Art Fund, Spectacolor Lightboard, Robin Winters, Card, 1988. Courtesy online Gallery 98
Before the internet made it quick and easy to share information, artists relied on IRL tactics to promote their work. Posters, flyers, paper invitations, postcards, zines, objets d’art, and other ephemera represented a populist impulse: reach the masses and give them a taste of what was to come—something they could keep and collect without having to spend a dime.
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Impermanent art, like graffiti and performance, came to the fore in the Lower East Side in the 1970s and 80s. Art ephemera was often all that remained after a show, and it took on new significance. The materials could be produced cheaply and distributed at will, transforming art in the age of mass reproduction into a marketing tool.
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From his studio at 98 Bowery, artist, journalist, curator, and art historian Marc H. Miller amassed an impressive collection of rare ephemera from New York’s storied era of renegade artmaking from the 70s to 90s. His trove contains work by Jean-Michel Basquiat, Andy Warhol, Nan Goldin, Kiki Smith, Cindy Sherman, the Guerilla Girls, Robert Mapplethorpe, Peter Hujar, and Gordon Matta-Clark, as well as galleries like FUN, Fashion MODA, P.P.O.W., ABC No Rio, Leo Castelli, and Tony Shafrazzi.
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Nearly 200 items from Miller’s collection are on display in New York this month, in Downtown Art Ephemera, 1970s-1990s at James Fuentes Gallery. To celebrate, VICE caught up with Miller to chat about why these relics from the recent past have such power today.
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P.P.O.W, David Wojnarowicz, Early and Recent Work, Card, 1990. Courtesy online Gallery 98
Emily Harvey Gallery, Jean-Michel Basquiat, Henry Flynt, The Samo Graffiti, Card. Courtesy online Gallery 98