Photo: Barneys $1,790.00 © James Pomerantz
When photographer James Pomerantz turned 40 in January of this year, he took a moment to reflect on success and what it meant. As the father of two young children, he recognized the importance of financial security, but understood that being a successful artist went deeper than this. It required him to be “true to my ideas, able to do it, and keep doing it. If I didn’t have to worry about the finance, I’d have the freedom to just create.”
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With this awareness, something snapped into place. For the first time in several months, Pomerantz found the mental space to get back to work on personal projects. Suddenly, he was able to move outside his comfort zone, discovering new means to create photographs that went beyond the commercial work that paid the bills each month.
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Pomerantz did something he had never done before: he made himself the subject of his work. For the new series, A Successful Artist, the photographer hit upon an idea: he would visit various haberdashers across his native New York and tell the sales clerks, “I need to look like a successful artist. Could you pick out something suitable?”
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Photo: The Kimono House & The Hat House $317.95 © James Pomerantz