About the Issue:
A tribute to capitalism in action, issue 3 of powerHouse Magazine, The Hustle, is about the art of selling—anything. Selling sex, selling drugs, selling clothes, selling souls, selling dreams, selling schemes, selling anything ‘cause this is America, baby.
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Contributors:
Featured artists and writers include Bernice Abbott, Michael Alan, Patti Astor of FUN Gallery, B+, Christoph Bangert, Carlos Batts, Roberta Bayley, Janette Beckman, Stephen Blackwell, Boogie, Claw Money, Roberta Bayley, Juliana Beasley, Stephen Blackwell, Martha Cooper, Linda Duggins, Amy Eckert, Ron English, Enid Esmond, Vincent Fremont, Fubz, Ron Galella, Roger Gastman, Lawrence Grobel, Jerry Heller, Jenna Jameson, Jeff Jank, Jules Kim, Chris Kitze, Gregg LeFevre, Douglas Levere, Rachel Loischild, Christopher Makos, Maripol, Maureen Valdes Marsh, Ruben Martinez, Craig Mathis, Harland Miller, Eric Milon, Tami Mnoian, Barry Neuman, Chris Nieratko, Jake Paine, Mark Peterson, Ricky Powell, Tracy Quan, Joseph Rodriguez, Miss Rosen, Danielle Walker, Kenneth Walton, Kate White, Teri Woods, Amanda Yates, Joy Yoon, and Nov York.
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Advertisers:
The Art Newspaper, Bald Ego Journal, Beautiful/Decay Magazine, Brooklyn Bodega, Deatch + Taxes Magazine, Juxtapoz Magazine, The KDU, Le Book, The Lucie Awards, Mass Appeal Magazine, Missbehave Magazine, Photograph Magazine, Preen Magazine, Rhino, Swindle Magazine, Wax Poetics Magazine, and Zuma Press.
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Exhibitions & Events:
The Hustle was published in conjunction with a group exhibition of the same name, which opened May 28, 2008, at the powerHouse Arena, Brooklyn. Curated by Miss Rosen, exhibition partners included Chocolate Bar, FIJI Water, Halcyon the Shop, Juxtapoz Magazine, Montana, Smuttynose, and Starr African Rum.
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Excerpt from the Letter From the Editor:
I came to marketing counter-intuitively. Rather than follow formulas, prepare PowerPoint presentations, or try to unravel the demographic studies, I came to selling through buying. You see, sweetie, I love stuff. I love to shop. I understand why people buy what they buy because I believe now, in the 21st century, consumerism is a foundation for identity. You are what you own. This is neither good nor bad; it is simply the reality of living in a culture where marketing, advertising, merchandising, and purchasing are omnipresent. I can write advertising copy because I’ve watched too many commercials. Press releases pour from my fingers at 70 words per minute. I’ve figured out the trick because I put myself in the mindset of the person getting pitched. That is to say, quite simply, I have mastered the art of etiquette.
—Miss Rosen
Brooklyn, 2007
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Miss Rosen’s Contribution to the Project
Art Direction, Photo Editing & Sequencing, Text Editing, Advertising,
Production Management, Brand Partnerships, Publicity, and Event Planning.
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Magazine layouts courtesy of powerHouse Books