Perhaps our love for pictures of food stems from the age-old desire to have our cake and eat it too. The image becomes a memento rapt with the possibility of good things to come while stoking our memory for the sensual experience of taste, smell, and touch. The sight of food evokes a longing, not unlike that of seeing our beloved looking their best.
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With the stratospheric rise of Instagram, food photography has become one of the most popular genres and the industry has taken note. A new generation of women photographers are working to create dynamic new styles that resonate with today’s consumers.
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Digital technology has signaled a profound shift in the way we think and communicate who we are and the ways we engage with the world. While some naysayers see the social-media-led democratization of the medium as a loss, many understand that expanding and enhancing visual literacy will only serve to further its potential. Instagram proves the demand for food photography is truly insatiable, restoring this once marginal genre to the forefront of the conversation. But it doesn’t end there.
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