Between 1977 and 1979, American artist Hal Fischer created Gay Semiotics, a landmark series of photo-text works providing a pioneering analysis of gay historical vernacular as it unfolded on the streets of San Francisco’s Castro and Haight-Asbury districts.
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Inspired by the work of August Sander, Fischer made a series of street black and white portraits of gay archetypes accompanied by text that deftly deconstructed the symbols of the era’s quintessential looks such as Natural, Classical, Jock, Hippie, Urbane, Forties Trash, Western, Leather, Dominance, and Submission – along with detailed descriptions of signifiers like keys, earrings, handkerchiefs, leather apparel, gag mask, amyl nitrate, and other bondage devices.
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In advance of the publication of The Gay Seventies, Fischer looks back on one of the first conceptual works to bring the structuralism and linguistics to photography and reflects on the nature of gay semiotics today.
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