Gerhard Steidl, photograph by Karl Lagerfeld
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Gerhard Steidl is one of the world’s premier book publishers. He founded Steidl in 1968 in order to produce art books to the standards that he held in his mind and manifested with his hands. Unlike most publishers, who parcel out each aspect of the business to specialists in their respective fields, Steidl does everything under one roof. From acquisition, editorial, and design to production, printing, and binding to sales and marketing, every Steidl book access is given his personal touch. It is this touch we see and feel when we pick up a Steidl book. It is a sensory experience for the eyes, the hands, and yes, even the nose.
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A book is more than a story. It is a complete world unto itself. It is a journey, an adventure, a trip into the mind of the author him or herself. This trip begins with the object of the book, for a book is more than words and images on paper; it is the very paper itself, the ink, the process of production that is at once hidden and revealed with each turn of the page. It is the collected experience of the tiniest details that make the book a thing to behold unto itself. It is this attention that Steidl brings to the art of book publishing that puts him on the same level as the artists he publishes. Robert Frank, Gordon Parks, William Eggleston, David Bailey, Bruce Davidson, Joel Sternfeld, Weegee, Raymond Depardon, Andreas Gursky, Arthur Elgort, Juergen Teller, Guy Bourdin, Ed Ruscha, Jim Dine, Berenice Abbott—and that’s just a few of the authors appearing on the new list for Spring 2013.
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Steidl, like the artists he publishes, is driven by love, by passion, and by purpose. Book making is more than a profession; it is a way of life. It is a way of seeing and understanding life in order to share it with the expert and the amateur alike. Books are mystical objects, the mind forever captured on the paper we hold in our hands. Books are more than mere objects; they are repositories of soul. They are a wealth of knowledge, of expressions, of creativity to be revisited throughout our lives. Each time we visit, a deeper understanding occurs: of ideas, of style, of ourselves, and the word in which we live. The art of the book resides in the space where author and publisher meet, in the story they decide to tell and the way in which the story is presented to the world. The books of Steidl are stories put on paper, memories not yet our own until we behold them ourselves.
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The beauty of the book is that it has not changed its form. It remains as Gutenberg designed it, leaves bound between covers, handy enough to be held in our arms. A book comes alive when it is opened, and it is here that the magic and mystery begin, as we turn the page and discover a new world held together by concept, content, and the quality of production itself. We are fortunate to have this opportunity to speak with Gerhard Steidl about his life’s work, as a single force who continues to honor the art of book making through his exquisite publishing programme.
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Read the Interview at
aRUDE
Gerhard Steidl, photograph by Karl Lagerfeld