Back in the early 1970s, Polaroid introduced the SX-70, a revolution in photography. Here was the medium at the height of modernity. Into a camera that snapped open and shut, film cartridges were inserted. Then the camera was aimed: point, click, and shoot—and a square-format image came sliding out. The film developed there, right before your eyes. People couldn’t hold back, they started shaking the print to make the image come in faster.
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Suddenly, a revolution was born. It was a party in a camera. It was instant gratification. And the colors—the colors were out of this world. They had nuance and depth, adding a certain touch and creating an instant patina of nostalgia, yet forever au courant.
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