In the early 1970s, the Lusty Lady Theatre made its debut on Kearney Street in San Francisco, providing 16mm peep show films for a newly burgeoning pornography market. Recognizing the increasing demand, in 1983, the club began showcasing live nude dancers, known as the Lusties, which quickly became the primary focus of the 24-hour business.
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From 11am to 2am, customers could pull up a stool, drop quarters into a slot, and watch a bevy of women perform for them on the main stage in a scene reminiscent of Madonna’s famed “Open Your Heart” video. Should patrons desire something more intimate, the Lusty Lady graciously obliged with the Private Pleasures booth. Here you could indulge in one-on-one shows—separated by a mere a sheet of glass—that started at $5 for three minutes, with add-ons for extras like a dildo show, role playing, or whatever peccadillo the client might request.
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“Everything was whorehouse red: red velvet curtain, red carpet, and black painted walls. It was dark and smelled like cum. You could always hear the jukebox playing with songs chosen by the dancers,” says native San Franciscan Cammie Toloui, who worked at the Lusty Lady in the early ‘90s to pay her way through San Francisco State University, where she was studying photography.
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