Rumi said, “Be the change you want to see in this world.” This is where it all begins. The power to create the world in which we want to live, to exact a future that is happening now, today, using all that exists at our fingertips. The Universe conspires to remind us of this: D.I.Y. Do It Yourself. With the major advancements in digital technology, self-publishing has returned to the forefront of our cultural consciousness. Over the past decade, self publishing has changed the landscape of the art book, introducing a new and vital means to produce and distribute work independent of the industry and its attendant challenges.
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British writer, publisher, and academic Bruno Ceschel understands the need that has emerged, a need for young artists to join the conversation and become a part of the community. He founded Self Publish, Be Happy in 2010 after inadvertently discovering a tremendous demand for new outlets for publishing—though the idea came to him by way of happenstance. Ceschel had curated an exhibition of self-published artist books for A The Photographer’s Gallery, London, and in doing so, generated a response that was large enough to propel the website he had created to share the work into a platform to showcase the latest releases of self-published authors.
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